Times are changing. The UK Leisure industry is set to boom however that doesn't mean that all businesses will benefit. There is no doubt that the holiday park industry should be excited for their future and we appreciate that during these times, investing in your park may seem like a difficult prospect, but let's make one think really really clear.
YOUR CUSTOMERS EXPECTATIONS HAVE CHANGED!
Post Covid-19 brings newer challenges for leisure businesses and having polled 1000's of leisure customers, one thing is clearly apparent. Expectations on H&S are going through the roof! Never mind toilet seats not being cleaned, showers with left over bottles, disabled facilities, the left over mess from children in play areas... The big questions moving forward will be the following...
Has our site taken the necessary steps to protect me and my family displayed and documented its actions taken well enough that I feel safe to visit. We're now managing news feeds on suppliers of equipment to sterilise sites, specifically cleaning measures to allow disinfecting between use, How are play area's being sterilised daily, along with social distancing measures. Are you ready?
Of our 100,000+ members, a majority are clearly wanting sites open asap but I only see the bigger outfits taking steps to fulfil their responsibilities and reassuring customers the correct steps are being taken to keep them safe.
Whats more, we're not just talking about COVID-19 proofing here, there are other areas to consider. Medical expectations across the industry have recently got very serious. It is now a minimum expectation that sites have items such as defibrillators on site and your customers are looking for these signs. The prospect of getting to hospitals in un familiar areas is now seeing reducing travel distance for holiday makers so that they can get home quickly if needed. The stats speak for themselves and having worked on a holiday park for many years and seen a number of older customers have heart attacks on site, well, let's just say the difference in a few minutes and the right equipment can be the difference between life and death.
Here at Click4Leisure, we are passionate about how the changing future looks and we want to help park owners adapt to the conditions that will face us. Contact us today to arrange a call and visit.
Some of the things we can arrange for your business:
- Daily medical requirements on site.
- Defibrillator Installation service and advice.
- Site Oxidisation treatment and COVID protection.
- Consultancy and Advice Service.
- Duty of care marketing pack.